But wait, who is Gene? We made him up. There’s no “real” Gene. The important thing here is that Gene takes cleaning very seriously. So seriously, in fact, that he thinks cleaning could save the world. And it just might! From preventing future pandemics to stopping the out-of-control plastic problem,Gene is not shying away from the big problems. We’re taking them on 1 little refill tablet and 20 seconds of washing at a time.