A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
Martin brings On Spec over 30 years’ experience as a creative development specialist and business strategist. Clients and partners have included Disney, Levi's, eBay, PayPal and Microsoft. Martin has multiple exits, including the sale of digital marketing firm, Swirl to Japanese conglomerate, Dentsu in 2017, and experience as New Ventures Lead for Cox Mobility in 2018. Martin is a Board Advisor to several private companies including, ePropelled, LegionM, WheelWell, StudySync and a board member of Volta, the nation’s largest EV Charging/Digital Out of Home network.