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On Spec

137 grand st. 3rd floor
New York, NY 10013
End-to-end support  
From concept to doorstep


On Spec develops and accelerates innovative consumer products and larger than life brands. We find white space in high barrier to entry markets and leverage our global logistics network to seize opportunity. When identification of market gap meets flawless execution at a global scale, anything is possible.

Executive Team

Co-Founder
Marc Liniado

Marc leads creative innovation, development, and sourcing to ensure total product success. Using his innate ability to identify talent, Marc is adept at building strong teams to carry out his visions, allowing his products to excel in the marketplace. Marc regularly places products in retailers like Walmart, Target, Best Buy, and more.

Blog Author
Co-Founder
Joey Wahba

As the architect who has spearheaded several multi-million dollar brands, Joey leverages his expertise in product ideation, manufacturing, logistics, and business development to enable brands to thrive. His business acumen is exemplified by his success in the launch of Hover-1, a brand that grew from $0 to $250M in sales in less than four years.

Blog Author
Co-founder
David Liniado

David leads finance, strategy and venture growth. Previously David led New Ventures at Cox Automotive, developing several ventures including Flexdrive, that was sold to Lyft in 2020, investments that included board roles at Getaround, Ridecell and Vinli, along with numerous acquisitions. David took his first company, Student Advantage, public in 1999 on the NASDAQ and subsequently co-founded several ventures from inception to exit. David is currently a venture partner at 19Y Advisors where he advices Fortune 500 companies to venture backed startups.

Blog Author
Partner
Martin Lauber

Martin brings On Spec over 30 years’ experience as a creative development specialist and business strategist. Clients and partners have included Disney, Levi's, eBay, PayPal and Microsoft. Martin has multiple exits, including the sale of digital marketing firm, Swirl to Japanese conglomerate, Dentsu in 2017, and experience as New Ventures Lead for Cox Mobility in 2018. Martin is a Board Advisor to several private companies including, ePropelled, LegionM, WheelWell, StudySync and a board member of Volta, the nation’s largest EV Charging/Digital Out of Home network.

Blog Author